Illustration: Reagan Allen; Photo: Getty Images. Most executives will tell you that customer relationship management (CRM) systems are essential technology.

View all Prove You’re Worth the Time and Investment. You have to work to make things interesting in a long-term relationship, and to make your life together a positive experience for both of you.

And, a deeper relationship context increases the customer’s loyalty, if for no other reason than that it has become harder for her to start from scratch with a different provider.

Here are three ways to nurture your customer relationships. 1. Never stop communicating. The first step to developing trust in any relationship is to create open lines of communication. Therefore, ...

You must examine what a relationship with a customer entails and emphasize the most important goals for establishing and maintaining positive customer relations. Trust Customers must trust you.