While traditional plans include 20 to 30 pages of data, BMC focuses on the areas of concern. ... A customer segment may also be defined through demographics such as age, ethnicity, profession, ...

A hybrid customer segmentation approach that includes data from social and digital media will just lead to enriched customer segment intelligence for business leaders to use.

A Customer Segmentation Success Story. Let me tell you a story as an example. Company A was selling employee training services to corporations, specifically to HR departments.