In 2007, the Herbert family, after five decades of ownership, sold Pantone for $180 million to X-Rite, a company that makes spectrophotometers and specializes in the hard science of color, which ...

Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared ...

The Home You Own The Pantone 2023 Color of the Year is bold and very ’90s. The company connected the shade to courage and a new way of living. But it also reminds us of scrunchies and Lisa Frank.