In 2007, the Herbert family, after five decades of ownership, sold Pantone for $180 million to X-Rite, a company that makes spectrophotometers and specializes in the hard science of color, which ...

Pantone knows Barbiecore pink was a huge color the past few months. Here's why they chose Viva Magenta as the 2023 color of the year instead.

Each year, since the turn of the millennium, word arrives from on high: Pantone, the self-described world's authority on color, announces its Color of the Year. On Thursday, Pantone declared ...

You can expect to see a lot of blue next year. Pantone announced Wednesday night that its 2020 Color of the Year is Classic Blue, a shade reminiscent of the sky at dusk. “It’s a color that ...

I n a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive ...