The segments are generated not by Google, but by DV360 customers who upload them to the system, where others can use them to target ads at specific audiences. The data—first obtained by the ...
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Google unveils new ways to reach streaming audiencesThe big idea: With streaming continuing to fragment audiences across various platforms ... Display & Video 360 (DV360). The company touted DV360’s ability to stitch together fragmented streaming ...
The primary objective sought to make 1P DMP-collected data eligible for YouTube and Facebook, fostering audience data consolidation across The Trade Desk (TTD) and DV360. Two key objectives were ...
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