Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases
Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.
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Google unveils new ways to reach streaming audiences
Display & Video 360 (DV360). The company touted DV360’s ability to stitch together fragmented streaming inventory sources, reaching 92% of U.S. connected TV households, according to Sean Downey ...
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Google Display & Video 360 API gets major update
Search Engine Land » PPC » Google Display & Video 360 API gets major update Chat with SearchBot Please note that your conversations will be recorded. Google announced the public beta of Display ...
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Sting: How Sting leveraged first-party data to run a multi platform campaign on YouTube, Meta and TTD and DV360
The primary objective sought to make 1P DMP-collected data eligible for YouTube and Facebook, fostering audience data consolidation across The Trade Desk (TTD) and DV360. Two key objectives were ...