Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

Moreover, marketing and sales have clear visibility into the processes of B2B demand generation and sales conversion. This enables them to put their attention where it belongs—on performance. Endnotes ...

At the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B ...

Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we ...

The entire business must become comfortable with the fact that rigid 12-month planning is guesswork and that it’s not ...

To help practitioners interested in CTV advertising, Alexa Guttroff, Product Marketing Manager at CTV performance marketing platform MNTN, outlined data-backed, first-party insights to demonstrate why ...

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign ...

The advantages of B2B influencer marketing, including generating high-quality content, fostering organic engagement, and boosting demand generation. Strategies to convert brand recognition into ...

4 Characteristics of an Ideal B2B Influencer. For B2B brands to effectively position their product and engage their target audience through influencer marketing, it’s essential to work with ...

Everyone in business-to-business (B2B) marketing agrees brand is important. Without adequate investment in brand we fail to create future demand, we reduce loyalty, we have to lower prices and we ...