KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

Mind Mapping means graphically representing words, ideas, concepts, tasks in the form of a diagram – it is thus outlining some structural knowledge around some core word or concept. Mind maps ...

Digital Mind 360 initially served high-net-worth individuals with various marketing needs. Over time, the agency expanded its services to include performance marketing, SEO, email marketing, and ...

In what ways do the various components of digital marketing intersect and how can a company use that knowledge to its advantage? Gartner asked itself those questions and came up with the “Digital ...

Gartner recently brought the CMO vs. CIO saga into focus by publishing an eye-popping chart depicting the landscape of the numerous technologies available today for the digitally-inclined CMO. It ...

In 2021, armed with nothing but a dream and a burning passion for digital innovation, Devak Gandhi took his first step into the dynamic world of marketing. Starting out with just two team members ...

The rise of digital marketing is producing a fragmented and confusing landscape of terminology, providers and technologies, according to Gartner, Inc.

At TechManch 2022 conference, Mindshare’s Global Chief Innovation Officer delivered a keynote address on ‘Mapping The New Digital Marketing Shifts'.

Analyst and speaker Jeremiah Owyang explains the six digital eras and how future trends will affect marketers. Read more and listen in on this insightful conversation.

Learn about the 8 types of digital marketing and their impact. Understand what digital marketing is and how it can revolutionize your marketing strategy.