I’m also starting to hear that straight direct mail letters are working very well with young males, not teenagers but the 30-50 group. It can’t hurt to try a letter or two every now and then.

Writing marketing letters to get clients is a form of direct mail marketing. While this approach typically features mass mailings, whether via email or regular post, you can increase your odds for ...

Direct mail packages come in all shapes and sizes, which makes direct mail one of the most flexible of the direct marketing media. A standard direct mail package includes an envelope, a letter, a ...

The most effective marketing approach for any product or service is one that can be personalized to reflect the needs of customers. A well-managed direct mail campaign can meet this objective.

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

This article was originally published by Dawn Burke, Marketing Manager, at Suttle-Straus in Waunakee, Wis., on the Suttle-Straus blog. There are many ways to send direct mail pieces — from flat ...

Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing ...

Often neglected by businesses, Direct Mail is an effective way to reach customers....if you can get your letters read ...

The first direct U.S. mail service to Cuba in more than 50 years this week included a personal letter from President Obama to a 76-year-old Cuban pen pal.