English: SVG version of the Google name (Photo credit: Wikipedia) Back in March of this year I wrote a story entitled Direct Mail: Alive And Kicking. It would appear that direct mail is not only ...

Traditional segmentation techniques look at past behavior, ... which makes direct mail one of the most flexible of the direct marketing media. A standard direct mail package includes an envelope, ...

According to the online statistics and market research firm Statista, advertisers are expected to spend about $43 billion on direct mail in 2022. That's a 3.5% increase over the almost $42 billion ...

While other traditional media channels are declining—and marketers wrestle with higher costs and challenges associated with the addressability of certain digital media—U.S. brands are ...

Direct mail is where you send traditional mail marketing material directly to your customers home or place of business. ... Traditional media is limited to text and images.

The use of mass direct mail in politics stretches back at least as far as George S. McGovern’s 1972 presidential campaign, which deployed tactics perfected by the mail-order industry.

This leads it to speculate that non-traditional advertising techniques – direct mail and sales promotion – will outstrip orthodox media such as TV, newspapers and magazines. Conjuring figures from ...

One brand seeing benefits from more traditional direct mail is Thames Water, which is using the channel to convey complex behavioural change messages to customers. Senior marketing manager Patricia ...

Maybe digital media isn’t too big to fail. In this regard, I might reasonably claim the title of Dr. Doom. Last year, I outlined in my book Television is the New Television how ever-falling ...

Direct Mail: The Channel That Still Delivers Credibility Contrast that with what happens at the mailbox. Direct mail benefits from a legacy of trust built over generations.