But if all goes well, Google will continue rolling out Tracking Protection over the next few months until it has disabled third-party cookies for all Chrome users by mid-2024. About Engadget ...

Google Chrome, the world's most popular web browser, will disable third-party cookies for 1% of its users on Jan. 4, 2024 (Photo by Gokhan Balci/Anadolu Agency/Getty Images) ...

Google has begun a major project that will reshape advertising on the internet. As promised, Google has started disabling third-party cookies for 1% of Chrome users, which is about 30 million people.

However, disabling third-party cookies is a big win, because while it doesn’t prevent a script from trying to retrieve pages from popular sites that you might have an unexpired session at, ...

Now, the company has announced it will be disabling third-party cookies for 1% of its users to test the efficacy of its new solution. The change will come into place in the first quarter of 2024.