Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a treat. In the last few years, e.l.f. Cosmetics have been stepping up their ...

The affordable beauty brands united forces to bring us makeup-meets-skincare products that were literally made for TikTok.

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

PEOPLE editors road-tested the beauty brands’ blush, bronzer and lip serum products. Here’s what we thought ...

The new collection, inspired by the beauty communities 'cocktailing’ of skin care and make-up products, includes Drop N’ Dunk ...

Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and Bubble are joining forces on a limited-edition ...

In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) ...

Scott-Vincent Borba, co-founder of e.l.f. Cosmetics, will be ordained as a Catholic priest on May 23 Borba gave up his fortune and luxury lifestyle after feeling unfulfilled and reconnecting with his ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics announces today ‘Get Ready With Music, The Album,’ featuring a dynamic collective of emerging global artists with rich, multifaced identities. Each ...

If you're after shinier hair, easier blowouts, and fewer flyaways, this affordable lineup should be on your radar.