London, June 01, 2023 (GLOBE NEWSWIRE) -- Fortified with nutrients like essential minerals, vitamins, electrolytes, sweeteners, botanicals, and several other functional elements, water enhancers ...

BOSTON (CBS) -- Phantom Gourmet recently purchased four bottles of water enhancers from a local supermarket. The zero calorie, berry flavored contenders were Crystal Light, Dasani Drops, 4C and Mio.

The animated ads for Kraft’s brand of “water enhancer” tell consumers to “flip it, tip it and sip it” to add a concentrated flavor and jazz up boring old water.