Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" -- based in ...

Adam Reed created Reindeer In Here to be a "more positive" Christmas tradition. When Adam Reed went to the store to purchase an Elf on the Shelf kit for his daughter, he was disappointed by what he ...

The Elf on the Shelf has become one of the most beloved holiday traditions. Turning ordinary December mornings into moments ...