If you are on the digital marketing scene, you’ve probably already heard of heatmaps. They are a great tool for marketers to see how users interact with websites. For those of you who are newbie ...

Omar is Senior Director of Marketing at Mapp Digital, one of the largest, global independent marketing technology companies. Our Customer Engagement Platform, with integrated Data Management Platform ...

Heatmaps have been a mainstay of the digital marketing scene for a while now. They’re an essential tool for helping marketers understand how users interact with a website.. Use them to learn ...

Sean Kim is the creator of The Growth List, helping you create a business around your lifestyle. This post originally appeared on AccelBlog. Many of you have probably heard of Google Analytics ...

Heatmaps became trendy after the recession that began in 2008. Understanding a Heatmap . Heatmaps were used as early as the 19th century in statistical analysis and grew as a useful tool for ...