An "AdAge" article reports a well-crafted and targeted marketing letter can see a positive response rate of about 3.5%. That response rate is about 34 times more effective than email.

6 Marketing Ideas for Letter Writing. Despite the great changes in business communications brought about by the Internet, letters are still the most personal form of marketing.

Email marketing involves encouraging users to sign up to receive emails, and then sending them specific, targeted emails to keep their attention, nurture their journey, and gain conversions.

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage thei ...

Most companies are now doing some form of email marketing. Based upon my experience, though, many of them don’t have a clue about how it works. With that in mind, this post will describe, in ...

The Real Truth About Email Marketing. Email remains one of the most stable marketing platforms: everyone has email and no one can take away your list. Maximize your email effectiveness—from ...

Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has ...