When it comes to fast food restaurant logos, the colors red and yellow show up again and again, but why are those particular colors so common?

This article was originally published on mentalfloss.com as Why the McDonald’s Logo Uses the Colors Yellow and Red.

The cognitive dissonance between the name and the color of Yellow's logo made us all question ourselves—and remember the brand.

Logo color affects consumer emotion toward brands, study finds Date: April 8, 2014 Source: University of Missouri-Columbia Summary: The specific colors used in a company's logo have a significant ...

You may only want to hail yellow taxis: The brightly colored cabs are involved in fewer accidents than blue ones, because yellow is more visible, according to a new study. An analysis of millions ...

Researchers show how specific immune cells are activated by the vaccine - an important starting point for the development of new vaccines. The yellow fever vaccination using the live-attenuated ...

A University of Florida study shows the 'yellow fever' mosquito may be toughening up to climate change, with uncertain implications for disease risks.

A new study has uncovered how stress experienced by mothers during pregnancy leaves a molecular imprint on their babies—starting before birth.