Vertical markets focus on a specific industry or niche, which inherently limits the size of the market. While this allows for specialization, it also means that the potential customer base is ...

An example of vertical co-op advertising's explosive growth in the 1990s was Pet care giant Hartz Mountain's increase of 93 percent on such advertising between 1993 and 1994.

Example of Vertical Integration Industry The viability of vertical integration is not limited to any specific industry. You can apply it in any industry depending on the goals you want to achieve.

As such, vertical ma... Investopedia. Vertical Market: What It Means in Business, Advantages, Example. Story by Julie Young • 1y. Reviewed by Gordon ScottReviewed by Gordon Scott.