Email marketing, online advertising and mobile advertising are vital components of marketing promotional campaigns in a global economy. Digital and interactive methods of international promotion ...

Effective marketing should include both paid and unpaid methods, however, meaning that every campaign must be underpinned by a viable budget. If you are to optimise the reach of your campaign, you ...

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Advertising Methods for Mature Products. Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline ...

Local advertising is the place to start if you want customer loyalty and increased sales. Here are 5 methods of local advertising for small business owners.

Advertising has been working since the dawn of mankind. Since the days of using papyrus as an advertising tool in ancient Egypt and Greece, from the use of newspaper ads in the 17th century to the ...

5 Proven Advertising Ideas to Expand Your Reach — Regardless of Budget While everyone is focused on social media, there are plenty of “old-school” methods of advertising out there that still ...

“We are excited to partner with Cornerstone Marketing Inc to elevate our social media presence and expand our advertising efforts for Adia Nutrition as a whole,” said Larry Powalisz.

As video and audio continue to perform exceptionally well in advertising, traditional marketing is still more than capable of making an impact.

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have changed, so have the tools needed to succeed.

Disney and Amazon are teaming up to expand opportunities for advertisers, integrating the entertainment giant’s Real-Time Ad Exchange with the tech giant’s demand-side platform (DSP). The ...

Apple Inc. prides itself on selling devices rather than relying on ads. Now the iPhone maker is looking to expand its digital-advertising business, people familiar with the matter said, as it ...