Businesses’ expectations of what marketing automation can be delivered are not aligned to reality, according to research. The report Expectation vs. Reality: The State of Marketing Automation Adoption ...

The best way to meet consumer expectations is to develop a more robust personalization program, especially when it comes to email marketing. According to a 2016 Flagship Research survey, nearly 60% of ...

There is no quick-fix to closing this expectation-reality gap, ... Putting the power of ML into the hands of every employee, whether they’re a marketing associate or business analyst, ...

I'm a huge believer in the idea that transparency is the secret sauce for decreasing the expectation and reality gap for any service. And it's not rocket science; it's just common sense, as real ...

It's the expectation that 100% of the impressions planned/bought are watched by 100% of the audience for 100% of the time. Attention volume, on the other hand, is what you actually get when you plan ...

After my recent article about empty states, I was lucky enough to get an interview request from Holly Jade, a user experience (UX) designer with serious credentials including TEDx, Apple and Google.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...