In the world of business that changes faster than the weather, branding is the abracadabra that can turn a name into a household word, a logo into ... these experts provide tips that are ...

Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was "not a branding expert." Last week, the WTA revealed its new logo with a ...

Elements of the brand, or identity, of the College include the name and the logo. The brand follows Drexel University's Identity Program. Guidelines specific to the College of Medicine brand are ...