This Is How TAG Heuer Revamped Its Iconic F1 Watch
In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...
WATCHPRO1d
TAG Heuer bets the farm on Formula 1
We are often told that it takes around five years for watches to emerge from a designer’s mind to a final product. Looking at ...
TAG Heuer upgrades its iconic Formula 1 watch with Solargraph movement and nine colourways
The Mikrosplit was introduced by TAG Heuer in 1916, a stopwatch which could measure separate time intervals down to the ...
TAG Heuer presents latest brand campaign: Designed to Win
Following on from a long line of iconic ...
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TAG Heuer Drops Nostalgic New Grid Of F1-Inspired Timepieces
To mark TAG Heuer's return as the timekeeper of Formula 1, the brand has launched a flurry of themed releases at Watches & Wonders 2025.
Formula E Champion Pascal Wehrlein Completes Porsche Lineup for Le Mans
On Tuesday, the Porche announced that defending Formula E champion and former Formula 1 racer Pascal Wehrlein will complete ...
How Tag Heuer’s motorsports heritage helps it stand out in the luxury watch market
Brice Tchaplyguine, the man at the helm of TAG Heuer Southeast Asia, South Korea and Australia, tells StarChrono how the ...
Does Wearing It Affect My Driving Speed? Understanding the Influence of Motorsport Collaborations
Have you ever wondered if wearing a certain watch could impact your driving performance? In the world of Formula 1 (F1), where precision and speed are paramount, the intersection of luxury watches and ...