I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Key elements of an effective Facebook ad campaign. ... Facebook has integration tools in the Events Manager that can help install the Conversion API easily if you use WordPress or Google Tag Manager.

In this series, we’ve talked in depth about the different types of ads and how to set up a basic campaign. There are 12 different types of ads you can create through Ads Manager, and designing the ad ...

Thanks to Facebook’s Ads Manager, you can analyze the results of your current campaign and make minor or major changes to it. Any modifications you make take about 15 minutes to come into effect.

After you’ve been running your campaign for 3-5 days, you can begin to optimize it. Simply click on the ‘Breakdown’ button in your Facebook Ads Manager dashboard and check the following figures: ...

It is Facebook’s intent to generate the best possible performance for your ads, but there are things you need to know to stay ahead once CBO (campaign budget optimization) becomes the new norm ...

In addition to launching the campaign today, Facebook is announcing several product changes, including a simplified Ads Manager dashboard, new options for restaurants to provide more information ...

As a Facebook advertising agency, here are five tools — what Facebook calls The Power 5 — we’ve found helpful in improving digital marketing campaigns run on Facebook and Instagram. 1. Auto ...

Social media management platform Hootsuite on Tuesday said it plans to acquire Facebook ads manager AdEspresso. Financial terms of the deal were not disclosed. The Vancouver, British Columbia ...