Exclusive-Google Offered to Sell Part of Ad Tech Business, Not Enough for EU Publishers, Sources Say
BRUSSELS/NEW YORK (Reuters) -Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected ...
Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...
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