A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

Ronald Reagan understood the power of metaphor. From his stirring election-eve speech in 1980 to his moving farewell address eight years later (and in more than 30 instances in between), the ...

Figures of speech are used every day in our lives. Here is what a metaphor is and examples of how it is used.

Language and thought are ridden with metaphors of various kinds, operating at various levels, writes Faris Yakob – but in advertising, a metaphor is often the tightest form of an insight.

Stick with me for a moment, but the ad is also an apt, albeit Halloween-themed, metaphor for the current relationship between consumers, brands—and the constant effort to hold our attention.