Direct mail is not only standing the test of time, but it also continues to evolve and thrive in the face of digital disruption.

Direct mail can be a measurable part of the modern marketing mix.

In pharmaceuticals, for example, direct mail is still often used to reach doctors and other healthcare professionals, because they’re very protective of their email inbox, says Fitzpatrick. “For a ...

Digital advertising, you completely ruined the direct mail industry, and I hated you for it. But now your shortcomings are bringing direct mail new life.

John Elliott is a fashion brand located in Los Angeles that designs and produces modern and aspirational apparel. The brand sells both direct-to-consumer on its website and to wholesale partners ...