Makers of Fireball accused of misleading customers 00:25. Fireball Cinnamon fans be warned — the mini bottles of the fiery drink you're picking up at the convenience store do not actually ...

Sazerac bought the rights to “Dr. McGillicuddy’s Fireball Whisky” in 1989 and changed the name to “Fireball Cinnamon ... you can be forgiven for not seeing “whisky” missing from the label.

The complaint also argues that the Fireball Cinnamon label can easily be misinterpreted. “Using the words ‘With Natural Whisky and Other Flavors’ is a clever turn of phrase because consumers ...

The malt beverage version’s label, which says “Fireball Cinnamon” without the whisky, says it is 33 proof and made of malt beverage with “natural whisky and other flavors and caramel color.” ...

The maker of Fireball Cinnamon Whisky has been sued for fraud for selling a beverage that, at a glance, looks like the spicy Fireball spirit famed for its ubiquity at college parties, but which ...

Most prominently, Fireball without "Whisky" on the label is much less boozy. Fireball Cinnamon employs a malt or wine base rather than a spirit.

An Illinois woman is suing Fireball’s parent company after discovering that some of the miniature bottles don’t actually contain whisky.