The NFL will make a 21st century approach to its first down measurement system for the 2025 season, getting rid of the chain ...

Goodbye, chain gang. Hello, technology. The NFL will make a 21st century approach to its first down measurement system for the 2025 season, getting rid of the chain gang and instead going with a ...

The total process takes about 30 seconds, saving up to 40 seconds over measurement via chains. The Hawk-Eye system will be operated from the NFL's Art McNally GameDay Central Officiating Center in ...

The NFL preseason is a time for teams and players to try out new looks, and the NFL will be doing its own experimentation, testing a new automated first-down measurement system.

NEW YORK—In a major step towards bringing a new cross-platform measurement system to the market, Nielsen has announced that it will be showcasing the Nielsen One cross-platform measurement solution at ...

The NFL will make a 21st century approach to its first down measurement system for the 2025 season, getting rid of the chain gang and instead going with a technology tracking system. The news was ...

April 1 - The method for measuring first downs in the NFL will switch from chain gangs to camera-based technology in 2025, the league announced Tuesday. The official use of Sony's Hawk-Eye virtual ...