Focus Group Disadvantages. ... Since every participant is asked to respond to each question, only a limited number of questions can be asked to fit the allotted time frame of the focus group.

Focus groups that are relatively homogeneous in terms of age, gender, and product usage generally work better than mixed groups. When it is desirable to obtain data from different age and gender ...

Globally, users spent an average of 135 minutes a day on social media apps in 2017, led by Facebook and Instagram. These social users are actively engaging (liking, clicking, commenting, sharing ...

Focus Group Sample Questions for Products. ... Because focus groups have a fixed amount of time for each session, only a limited number of questions can be asked.