Free stuff is great for customers and a wonderful marketing tool for businesses. But there are limits, and there is a right ...

Research published in 2019 by Merkle (registration required) found that 61% of consumers believe “the most important way a brand can interact with them is by surprising them with offers or gifts ...

“We find great value in adding free gifts in our customer packages,” said a Bluefly.com spokesperson. “Extra gifts give our customers an incentive to make additional purchases. It’s a ...

Retailers awaiting the arrival of Black Friday are on the edge.How well they do during the biggest shopping season of the year will have lasting consequences not just on them, but the still ...