The bright red colour of the red bull logo, the tangy orange colour of Fanta, ... You have reached your limit of free stories . Join Us In Celebrating 5 Years Of Inc42 Plus!

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Red Bull's logo is a great fit for the intense, athletic image of the brand. Andrew Hone/Getty Images Some brands are instantly recognizable by the color of their logos.

The results have much to reveal about the power of color in communication. “Colors are the first thing you notice in a logo, what gets fastest to our brains,” says the designer.

Some industries favor particular colors, like tech companies that predominantly use the color blue, or fast-food restaurants which prefer to use red. Read on to see why these brands are using ...