Glossier launched in Sephora in 2023. Why did you need to move beyond your direct-to-consumer business model?

Glossier’s cluster of nine pop-ups, which include standalone stores devoted to brows, skin care, and fragrance, will be in place through Oct. 4.

As part of The Drum’s latest Deep Dive, Marketing Secrets of Fast-Growth Brands, Coley Porter Bell’s Vicky Bullen looks at the impressive rise of DTC-darling Glossier – and at why, after a ...

Kings County makeup lovers rejoice: Glossier, the “digital-first” makeup brand with a large following among Millennials and Gen Z’ers, opened a glossy new storefront in Williamsburg over the weekend ...