What is the Rule of Thirds? A gear principle that shows why off-the-rack gear often fails, and how custom fitting finds what works for you.

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The most popular club fitting is for the driver. For that club, an appointment will last about an hour. “The shaft to us is 60% of the golf club, so it’s the most important part,” Martinez said.

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The most popular club fitting is for the driver. For that club, an appointment will last about an hour. “The shaft to us is 60% of the golf club, so it’s the most important part,” Martinez said.