The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads. ... Screenshot from GA4, October 2022.

He wrote, "Just spotted the "Google Ads" Report in Google Analytics 4." Adding, "We all know this report back from UA, now finally GA4 implemented it." Here is a screenshot that he provided ...

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

Google Analytics today officially removed first click, linear, time decay, and position-based attribution models. ... Charles Farina shared a screenshot on LinkedIn: Not Google Ads (yet).

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace ...

Google Analytics has a new beta Google Ads report named "conversion performance." This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to ...

Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.

Google Ad integration; In 2020, the Google Analytics services were made even more efficient thanks to the ushering-in of Google Analytics 4, which opened the doors to cross-platform analysis and ...

Google is set to remove the first click, linear, time decay, and position-based attribution models in Google Ads and Google Analytics starting from next month. Ginny Marvin, ...