Breakup of Google ad tech monopoly on table in remedy trial
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Google Ads scripts offer a smarter way to manage your campaigns. Google Ads scripts introduce automation and real-time optimization, freeing you from repetitive tasks so you can focus on ...
Without a break up of its ad tech monopoly, the DOJ argues, Google will find another way to cheat.
The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...
If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...
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Google’s Ad Team Cuts Could Drive up Prices for Everything You Buy
Advertisers may pay more for lower returns or invest extra time navigating an increasingly complex system. According to ...
Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location. Google announced the launch of curation, allowing ...
Digital marketing today is no longer about choosing between organic and paid strategies. As I have researched, the real power lies in combining them effectively. Search engine optimization services ...
There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online ...
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. Since its rebranding in 2018, Google Search Ads 360 ...
Alphabet's Google is seeking to avoid a forced sale of part of its online advertising business in its latest face-off with U.S. antitrust enforcers that began on Monday in Alexandria, Virginia.
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