In this episode, Charles Farina discusses the valuable features within Google Analytics; tracking audience and attribution data; and the benefits of Google Attribution.

In 2023, Google Analytics 4, a next-generation tool, replaced and merged Google Analytics and Universal Analytics. As of July 1, 2024, all customers will lose access to Universal Analytics, but can ...

Google this week continued to hone its effort to push its Google Analytics service into corporate IT shops by adding a slew of new features, including custom report generation, advanced ...

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations.

Google has just announced a number of new features for Google Analytics, including more powerful reporting capabilities, greater customization options and ...

Google Analytics is used to track and analyze website performance. However, there are some underrated Google Analytics features that help improve.

In this follow-up article, we cover some of the new features in GA4 and why you should be welcoming the opportunity to upgrade. What Is Google Analytics 4?

Google Analytics has an “ads personalization” feature that creates highly targeted marketing strategies based on audience demographic and behavior. That amounts to a more successful campaign.

Google Analytics 4 has unveiled features to improve app campaign measurement and performance, giving marketers a better understanding through AI of how users behave across the web and apps.