Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New attribution tools track campaigns even when users decline cookies.

In 2023, Google Analytics 4, a next-generation tool, replaced and merged Google Analytics and Universal Analytics. As of July 1, 2024, all customers will lose access to Universal Analytics, but can ...

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis ...

CF: Google is bringing something brand new which is a part of the Google Analytics 360 Suite. Now, there’s Google Attribution which is solving some of the challenges on cross-device attribution.

Subscribers to Google Analytics 360, the paid-for service, will have a little longer as Universal Analytics will be phased out in 2024. Recently we covered four tips to consider when transitioning ...

Google Analytics has an “ads personalization” feature that creates highly targeted marketing strategies based on audience demographic and behavior. That amounts to a more successful campaign.

Google Analytics comes with a range of features to measure the data you need to expand your business. As a tool with mostly free features, all you’ll need to get started is a Google account.

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome ...

Google Analytics 4 has unveiled features to improve app campaign measurement and performance, giving marketers a better understanding through AI of how users behave across the web and apps.

This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.