After over a decade, Google is pulling the plug on the industry standard known as Universal Analytics to make way for its replacement.

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. The post Google Analytics 4 introduces benchmarking data ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the ...

So, even if you’ve been using Google Analytics for years, GA4 is an entirely new system you need to learn. Now is the perfect moment to be sure this new analytics system is the right one.

Get your Google Analytics certification by passing the Google Analytics Individual Qualification to stand out amongst the crowd..

Brands and marketers alike are going to need to calibrate how they look at the data—because those KPIs we all love are getting a shake-up as well.

Google will deprecate Universal Analytics next year. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits ...

Google is obviously aware of this, and it is now looking to machine learning to ready its tools like Google Analytics for this post-cookie future. Vidhya Srinivasan, VP/GM, Advertising at Google.

Google's video tutorials will take you through Analytics software from the basics to advanced features such as creating customized dashboard and best practices with analytics intelligence.

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations.

But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing setup—especially since Google announced the sunset of Universal ...