The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023.

Only 20 percent of today’s cars are non-grayscale colors (white, black, gray, and silver) compared to 40 percent in 2004. Highlights: Grayscale colors (white, black, gray and silver) made up 80 ...

The choice of a grayscale color marks the first time Pantone has made an "achromatic" pick. However, it's not the first time the company has crowned two colors. In 2016, ...

Grayscale hues being white, black, gray and silver. According to a new iSeeCars study, g rayscale colors made up 80 percent of cars in 2023 compared to 60.3 percent in 2004.

Odds are good that the color of vehicle you’re driving is a safe choice. Grayscale colors — black, white, silver or gray — are the most popular sellers. And increasingly so. “We’ve seen ...