Green marketing is very much in vogue, and so is suing companies over their green marketing. If you want to avoid those suits, you should ...

Green or not?) How are we making it? Who are we working with? Take advantage of the opportunities that green marketing represents to engage consumers on an emotional level and thus, build brand equity ...

It is well-settled that under Article III of the Constitution, United States federal courts are limited to trying “cases and controversies.” ...

This new value proposition triggered sales growth of 12% in a flat market. Philips's experience provides a valuable lesson in how to avoid the common pitfall of "green marketing myopia." While noble, ...