The PLAY-DOH Barbie line will be sold by Hasbro, launching in... Toy Fair ® 2025 Attendees Can Get a First Look at the PLAY-DOH Barbie Product Line at the Javits Center, Hasbro Booth #3435.

Play-Doh will soon be squeezed out of a factory in the U.S. again, as Hasbro brings manufacturing of the popular moldable clay back to America, where it hasn’t been made since 2004.

America’s toy prices could rise later this year, particularly if higher tariffs take effect, Hasbro CEO Chris Cocks told ...

The toymaker said on Wednesday sales of Monopoly and Play-Doh soared in March as Americans and Europeans locked in their homes, or preparing for lockdowns, turned to things other than mobile games ...

Before the scent’s trademark, Hasbro debuted a Play-Doh fragrance in 2006 for the toy’s 50th birthday. The “eau de Play-Doh” rolled out just before Mother’s Day and came in a clear, 1 ...

Hasbro (NASDAQ: HAS) announces that the iconic PLAY-DOH scent, known and loved by fans around the world, is officially recognized by the United States Patent and Trademark Office as a registered ...

President Donald Trump had a memorable response when asked about a recent warning from Hasbro’s CEO that toy prices could ...

Sweet, slightly musky.Vanilla-like.Slight overtones of cherry.Natural smell of a salted, wheat-based dough.Behold, Play-Doh. Behold, childhood.Behold, the newest trademarked scent.Hasbro became ...

Hasbro has trademarked the scent of Play-Doh. ... The Play-Doh brand has been around since 1956 and was inducted into the Toy Hall of Fame in 1998. Hasbro applied for the scent trademark last year.

PAWTUCKET, Rhode Island -- Hasbro has trademarked the scent of Play-doh. The toy company announced that the United States Patent and Trademark Office has recognized Play-doh's distinctive smell ...

Hasbro picked up Play-Doh as part of its acquisition of Tonka Corp. in 1991 and it is now one of its core brands, alongside Nerf blasters and My Little Pony dolls.

Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from Hasbro’s new licensing collaboration with Mattel. This unique line ...