In this series focusing on the history of green brands and marketing, I’m hoping to provide that perspective–to give context to where we are with green marketing, how we got here, and where ...

For the Complete Series on the History of Green Marketing Click Here The super-early-rate deadline for Fast Company’s Most Innovative Companies Awards is Friday, July 25, at 11:59 p.m. PT. Apply ...

February 7, 2023 - Market demand for environmentally sustainable offerings has steadily increased in recent years, prompting companies across industries to ramp up marketing efforts focused on ...

The Green Guides are not FTC rules or regulations, rather, they serve to warn about the types of marketing claims the FTC might find deceptive and therefore be in violation of Section 5 of the FTC ...

As marketers increasingly look to brand their companies as “green” to win a larger share of consumers’ greenbacks, the vacuum maker Electrolux’s green marketing campaign offers stark ...