He said Honda is taking similar action against Acura dealers who advertise prices below sticker price, also known as Manufacturer’s Suggested Retail Price, or MSRP. Acura is Honda’s upscale brand.

The owner of a 2023 Honda Civic Type R may be in a tight spot financially after trying—and failing—to auction their car off after paying $20,000 over sticker.

Even some of the companies that don't sell cars here anymore tried to do something. Suzuki noted that it stopped selling cars in the U.S. in 2014, but they still sent a key ring, stickers, and ...