Horizontal and vertical marketing conflicts involve disagreements among businesses in a marketing channel. A marketing channel is how a product moves from its manufacturer to the consumer ...

Companies that pursue a horizontal acquisition strategy take over or merge with companies in a similar market sector and at the same stage of production. The aim is to acquire additional products ...

Twitch will test dual-format and vertical streaming with a few channels this summer before expanding it later this year. It also plans to test 2K (or 1440p) streaming with a small number of channels.

As the channel becomes increasingly engaged with cloud computing and managed services, many of the partners are likely to turn toward vertical markets as a means of differentiating themselves.

HP garners 19.6 percent of IT spending in the telecom space, not including peripherals sales, she said. King said channel partners,particularly solution providers with telecom expertise,will play ...