Anyone who knows about Roblox knows about Robux. It’s the platform’s currency for purchasing items and game access. But did you know that Roblox games can generate real-world money?

Much of Roblox’s US$3.6 billion revenue in 2024 was generated via in-game microtransactions, particularly through purchases of its virtual currency Robux. It’s free to play Roblox. But Roblox ...