Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops. The post How to use post-campaign data to make your ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely achievable.

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage thei ...

Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in ...

Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.

One of the most powerful means in digital marketing is a potent brand voice. It is not only about images and logos, setting ...

A 360-degree marketing campaign means using all sorts of ways to talk about your brand, like TV, phones, the internet, and ...

How Neon Flipped Movie Marketing on Its Head to Make ‘Longlegs’ the Indie Hit of the Year A guerrilla campaign involving cipher codes and a creepy hotline but no TV ads (and no Nick Cage) got ...

How — and why — this brand created an ad campaign entirely with AI IT management platform Atera used generative artificial intelligence tools including Sora and Midjourney to save up to $1 million on ...

College Football Welcome to Fansville, a zany town that channels college football absurdity The advertising campaign zeroes in on the sport’s idiosyncrasies to amplify the quirks and drama of ...