The release is the first visual representation of this historic brand refresh. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree ...

Deutsche Bank analyst Michael Kuhn maintained a Buy rating on Hugo Boss (0Q8F – Research Report) today and set a price target of €52.00. The ...

The announcement isn't Hugo Boss's first foray into emerging technologies; last year, the company announced that its Hugo brand would celebrate the launch of its Hugo Blue denim collection in the ...

The team logo is also 'branded' onto a leather ... especially since no one else has ever done it before." Hugo, a brand that forms one half of the larger Hugo Boss fashion retailer, joined the ...

Jan Philipp Wintjes, executive vice president of global omnichannel at Hugo Boss, shared on his LinkedIn that the company had started using generative AI to create images and video.