Discover how social identity theory sheds light on the psychological roots of political polarization. ... A vivid illustration of SIT's principles in action can be seen during election seasons.

Social identity theory explains why fans don't just support a team; they become part of it, riding the emotional highs and crushing lows. The post The Social Identity Theory: How Sports Teams ...

Leonie Huddy, From Social to Political Identity: A Critical Examination of Social Identity Theory, Political Psychology, Vol. 22, No. 1 (Mar., 2001), pp. 127-156 Free online reading for over 10 ...