Exploring Customer Data Platforms From The Ground Up. Understanding the layers of a CDP can help you make more informed decisions and ultimately provide a better solution for your marketing teams ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

Customer data platform vendors. According to Fortune Business Insights, the global customer data platform market was valued at $1.16 billion in 2021 and is projected to grow from $1.42 billion in ...

Related Article: Is That New CDP Truly a Customer Data Platform? Customer Segmentation. The next component of a CDP is enabled once you are able to have those unified customer IDs we just discussed.

RudderStack, a platform that focuses on helping businesses build their customer data platforms to improve their analytics and marketing efforts, today announced that it has raised a $56 million ...

The Global Customer Data Platform Market was valued at USD 1.56 billion in 2021 and is expected to register a CAGR of 27.41% over the forecast period (2022 - 2027) ...

Salesforce announced it is making progress toward releasing a Customer Data Platform (CDP) this week at Salesforce Connections in Chicago. While the company is talking in greater detail about the ...

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP.Billed as the industry’s f ...

Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.