Understanding the layers of a CDP can help you make more informed decisions and provide a better solution for your marketing teams and the end customer experience.

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools. The post Twilio unveils new features for customer ...

The platform provides insights about the customer and its choices when the data is fed into it and helps the organization engage customers and create a suitable customer experience strategy.

Customer.io announces the general availability of Data Pipelines, their new customer data platform (CDP).

When all marketing and customer data is centralised in a CDP it is possible to unlock insights into consumer behaviour and interaction with advertising at each stage of the funnel, in real-time.

Bikky, a customer data platform built exclusively for multi-unit restaurants, announced a partnership with Robeks, America’s premier destination for fresh and innovative smoothies, juices, açaí bowls, ...

The generative AI tool can help companies synthesize customer data for marketing, answer technical questions, and automate some tasks.

The platform utilizes predictive AI and machine learning to collect, transform, and activate customer data to attain, grow, and retain new and existing customers.

With its $80 million funding round, Hightouch becomes a startup unicorn. It uses AI to transform marketing and sales, rivaling Salesforce and Twilio.